pressed flowers

Beautiful work by Tokyo-based ad agency I&S BBDO for funeral home Nishinihon Tenrei.

"“The March 11th earthquake and tsunami had a traumatic effect on Japan. Issues of life and death, hope and despair, beauty and tragedy became an all too real part of people’s everyday lives,” says the agency, reflecting on how to communicate the funeral home’s new role of remembering and celebrating the beauty of a lost person’s life.

Creative director Mari Nishimura decided to create a real-size human skeleton made from pressed flowers. The striking image is both beautiful, as well as celebratory, expressing through flowers what remains after death."

[via spoon & tamago]